Same targets, same definitions, same scoreboard
Align converts the diagnosis into a shared commercial plan — one definition of a qualified opportunity, one set of targets, agreed across every function that touches revenue.
A shocking share of commercial dysfunction traces back to sales and marketing quietly using different definitions of a 'qualified lead' — which means marketing can hit its target while sales says pipeline quality is falling, and both can be technically right.
Align forces that definition into the open and gets every function to agree on it in writing, along with the targets, timelines, and accountability that follow from it.
This stage is deliberately uncomfortable in a well-run negotiation sense — it surfaces disagreements that were previously implicit, and resolves them before execution starts rather than during a mid-quarter dispute about whose numbers are right.
What this includes
- A single, shared definition of a qualified opportunity across sales and marketing
- Aligned targets and timelines documented and signed off by every function involved
- A resolved view of how credit and accountability are assigned across the commercial engine
- A communication plan for rolling the aligned model out to the teams executing it
Not sure this is the right fit yet?
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